• 01 Jul, 2025

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Same Deutz-Fahr recently experienced significant decreases in sales.

The agricultural machinery group SDF had to make significant cuts in sales in the fiscal year 2024. Revenues fell by 19% and profits by 42%.

The agricultural machinery group SDF had to make significant cuts in revenue in the fiscal year 2024. The revenues decreased by 19%, and the profit by 42%.

The Italian agricultural machinery manufacturer Same Deutz-Fahr (SDF) also could not escape the reluctance of farmers to make purchases in the fiscal year 2024. The company sold around 24,000 tractors, marketed under the brands Same, Deutz-Fahr, Hurlimann, Gregoire, and VitiBot.

Compared to 2023, tractor sales alone declined by approximately 16%. A total revenue of 1.64 billion euros was generated, which was 390 million euros or 19% below the previous year's value.

Previous years had been exemplary

According to the company's information, the earnings before interest, taxes, and depreciation (EBITDA) amounted to 322 million euros. Compared to 2023, this represented a decrease of 135 million euros or 42%. The EBITDA corresponded to 11.5% of revenue, which SDF stated was the second-best value in the company's history.

The company's global market share in the reporting year was 10.4%; this represented a slight increase of 0.3 percentage points compared to the previous year. In the most important European countries managed by importers, SFD had a market share of 12.7%; surpassing the 2023 figure by 1.9 percentage points.

Investing in the future

In 2024, the company increased its investments in research and development to a total of 75 million euros, equivalent to approximately 4.6% of revenue. SDF continued its international expansion with the opening of new sales subsidiaries in Mexico and Tanzania. These additions complement the eight existing production sites and 14 sales subsidiaries of the group in Europe, Asia, America, and Africa.