Farmer fights against fictional farm names on packaging

Farmers in England are fighting against fake farm names on products. This is seen as misleading consumers who want to support real farmers. A farmer from Staffordshire in England is taking a stand against fake farm names on supermarket products. He believes this is fraudulent and deceives consumers. The customers are led to believe that the products come from an actual existing farm. Therefore, he and a group of farmers are advocating against labeling products with fictional farm names in stores, as reported by the Farmers Guide magazine. They argue that food labeling should be clear and the country of origin of the products should be clearly stated. This labeling regulation applies to free-range eggs. Criticism: Fictional farm names are misleading consumers Several supermarkets in England have already been criticized for using fictional farm names on their products. Last year, a group of farmers came together to address this practice, according to the magazine. It is seen as a deception of consumers. The group "No Farmers, No Food" stated on X: "The British government should legislate that supermarkets must immediately stop farmwashing, which deceives buyers into believing that certain foods come from British family farms, when in reality they come from overseas." Consumers want to support farmers - but are deceived Furthermore, studies have shown that the public wants to support local farmers - and therefore chooses products with British farm names. However, they are being deceived and misled by the retailers. The farmers advise to carefully check the labels. Especially family farms need the support of British consumers. The major supermarket chain Tesco responded to the allegations as follows, according to Farmers Guide: "The brands are named to represent the quality specifications contained in each product. The country of origin is clearly stated on all our packaging, so that customers can make informed decisions when shopping with us." With material from Farmers Guide