Saudi Arabia aims to increase its self-sufficiency in poultry meat to at least 90% by 2030, presenting good sales opportunities for providers of livestock technology, breeding animals, and more. The Saudi Arabian poultry market is rapidly evolving, driven by a growing population, technological advancements, and the goal of becoming less reliant on imports. According to the latest market report by Research and Markets, significant growth is expected in the Saudi Arabian poultry market in the coming years, with annual growth rates of over 6%. The government is implementing a range of measures to achieve this goal. Alongside targeted subsidies and favorable loans for building poultry farms and acquiring technology, investments are being made in education and workforce development. The aim is to increase the self-sufficiency rate in poultry meat to at least 90% by 2030. Currently, the rate stands at 71%, with over 910,000 tons of meat from domestic production in 2023. Technology plays a crucial role in the poultry strategy. The focus is on utilizing digital solutions such as sensors, automated feeding, and Smart Farming technologies to enhance animal welfare, productivity, and disease control. In light of avian influenza, the country is heavily investing in biosecurity through measures like barn hygiene, monitoring, and targeted training. There are potential opportunities for European providers of poultry farm technology, breeding materials, and vaccines in Saudi Arabia, making it an appealing growth market. The agricultural technology industry should also pay close attention to the developments in the southern region.
